Negative Space Logos

Negative space is one of the most powerful and clever techniques in logo design, and definitely one of my favorites. It’s amazing how a simple shape can tell more than one story just by using the space around or inside it. This approach keeps logos clean and minimal while delivering deeper and multiple meanings and it’s a great way to grab attention and leave a lasting impression.

While negative space doesn't work in every case, when it does, the results can be magical. I’ve put together a collection of negative space logos I’ve created for various projects to show how versatile and impactful this style can be.